From commission to morning briefing.

Maison Forge does not have a sign-up flow. It has a commission process. The difference is not cosmetic. A sign-up is a transaction. A commission is the beginning of a relationship.

The commission begins with the brand DNA session. A structured conversation, either with the founder himself or a senior member of the house, that walks through your voice, your banned words, your content philosophy, your product line, and your founder story. The session takes ninety minutes. You can do it on Zoom, or in the Brooklyn workshop, or on a phone call.

The voice dossier is a fifteen-hundred-word document that every luminary in your house will carry permanently. It captures:

• Your banned words, with reasoning for each one
• Your banned sentence structures and cadences
• Your content mix ratios across editorial, product, brand, and customer-centered content
• Ten to fifteen real founder-written examples of your voice at its best, annotated with what makes them work
• Your symbol rules (ampersands vs "and," apostrophe use, punctuation discipline)
• Your hashtag rules and frequency
• Your product line with sourcing data, ingredient lists, or material specs
• Your founder story, the short version and the long version
• The narrative DNA of the brand, under everything

The Atelier is the context layer that holds every luminary together. It is the shared memory of the house. When Orion writes a blog post, he pulls from the voice dossier, from your real product database, from Zenith's most recent trend brief, and from the record of every other piece of content published in the last ninety days. When Luna sends an email, she pulls from Sol's customer memory, from Mint's margin data, and from the shared content calendar.

The Atelier is what makes the eleven luminaries a house rather than eleven tools. Every luminary knows what every other luminary has done. Every decision is made in the context of the full brand state, not in isolation.

Every luminary connects to your own accounts. Your Shopify. Your Klaviyo. Your Meta Ads. Your AI provider API. Your data never leaves your hands.

Your Maison Forge commission covers:

• The platform on Cloudflare infrastructure
• All eleven luminaries (or your tier's subset)
• The Atelier context layer
• Your complete voice dossier
• All ongoing development and new luminary releases
• Prompt engineering updates as base models evolve
• Monitoring and uptime support

What you bring to the commission:

• Your e-commerce platform (your store, your data, your products)
• Your email marketing platform (your list, your segments, your flows)
• Your ad accounts (your spend, your audiences, your creative)
• An AI API key (the intelligence layer that powers every luminary)
• A generative image platform subscription (for Astra to produce visual assets)
• A cold email sending platform (for Atlas to run outbound campaigns)
• A lead data provider (for Argus to build your prospect pipeline)

Typical third-party tooling runs between $200 and $800 per month, depending on your volume and existing subscriptions.

This is what a day looks like when the house is running.

From commission application to first morning briefing: ten days.