Commission

Begin your brand DNA session.

This is not a sign-up form. It is a structured intake that becomes the first draft of your voice dossier. Every commission is read personally by the founder. You will hear from David within one business day.

"You are not signing up. You are beginning."

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Before You Begin

Hello. Thank you for considering a commission.

This form is longer than a standard sign-up because the answers are not just a ticket in a queue. They become the first draft of the voice dossier your luminaries will be trained on. If you answer carefully, we will have a real head start on the brand DNA session. If you answer casually, we will end up reworking everything once we speak, which is fine, but it will take longer.

Every answer stays between you and me. I read every commission personally, and the only other people who ever see your answers are the specific members of the maison team who need them to write your dossier.

Take your time. You are beginning something.

— David Foote, Brooklyn
Section One · Your Brand

We do not need an exact number. A range helps us understand what stage you are at and what the commission should focus on.

Section Two · Your Voice

What words would you use to describe how your brand sounds and feels when it is at its best? Not adjectives from a marketing deck. Real words you would use in conversation.

What words does your brand avoid? What language makes you wince when you see it in your own category? What would you never let into your copy?

Not the features. The underlying thing that separates your brand from every other brand in your category.

Section Three · Your Current Operations

The current stack. We want to understand what you already have so we can integrate with it instead of replacing it.

Where is the biggest fire? Where do you feel like you are drowning most?

Section Four · Your Ambition

This is the question the whole commission turns on. Answer carefully. There is no wrong answer, but a thoughtful answer will tell us everything about what the maison should do for you.

What has been on your list for months or years that you know you should be doing but have not been able to make room for?

Section Five · Your Tier
Section Six · Your Contact
Section Seven · Submit

By submitting this commission, you are beginning the brand DNA session. Every commission is read personally by the founder. You will hear from David within one business day.

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What Happens Next
  1. 1
    David reads your commission personally, within one business day.
  2. 2
    If there is a fit, David replies with a short note and a link to schedule your brand DNA session.
  3. 3
    The brand DNA session is a ninety-minute structured conversation. We walk through your voice, your banned words, your product line, and your founder story. You will do most of the talking.
  4. 4
    Within three business days of the session, we draft your fifteen-hundred-word voice dossier and send it to you for review.
  5. 5
    You review, edit, and approve the dossier. We train your luminaries. We integrate with your accounts. Your house begins running.
  6. 6
    Day ten (or week four for White Glove), you wake up to your first morning briefing from Boris on WhatsApp.