Maison Forge

Maison Forge is a bespoke marketing engine built to support founder-led brands

A message from our Founder, David Foote

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“I did not build Maison Forge to replace the people around you.

I built it to hold the ground beneath you with ease, so you can keep your eyes on the stars.”

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Fine artist, entrepreneur, and Co-founder and Creative Director of Marianella since 2007.

What sets us apart

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The only platform in its class, built by brand founders and editorial insiders, advised by the operators behind Chloé, R+Co, Fandango, CNN & Ticketmaster.
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We empower founders with the marketing operation of established brands.
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A month of evergreen content (Brand Strategy, Trend Forecast, Editorial Direction, Social, Email, SMS), built in a single day.
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Eleven best in class luminaries working in concert, trained on your voice and nobody else’s.
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The analytics from all your systems, Meta Ads, Google and beyond, feed and educate your luminaries, so they are always learning.
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A fully private, multi tenant data environment. Your brand’s intelligence never trains anyone else’s.

Make a Grand Entrance

Relax, you found it.

Small brands do not lose because of product. They lose because the big names publish every day while they publish when they can.

Maison Forge closes that gap. Each month opens with an authoritative trend forecast and a strategic direction. You give your input, and that direction becomes the month’s entire creative output.

Every post, every email, every image, crafted in your voice, your brand guidelines and look and feel. It never confuses an ingredient, a fabric, or a story. Your full catalog stays in rotation, publishing on schedule.

You set the direction. Maison Forge executes it.

Who are our Luminaries?

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Eleven specialists, each named for a star, each a master of one craft. Trained on your voice, they work as one house to support your whole team without ever losing what makes you unique.

Boris

Executive Luminary

Your chief of staff.

Opens the day with a precise briefing of live orders, inventory, and priorities. Routes every request to the right luminary and keeps sight of all work in motion. Flags revenue anomalies and inventory pressure before they become costly distractions.

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Mira

Social Media Luminary

Planned, never reactive. The voice your customers hear.

Writes and publishes organic social in your authentic brand voice across Instagram, TikTok, and X. Creates thirty-day calendars spanning seasonal, evergreen, product, and heritage stories. Draws on Zenith for cultural intelligence, Orion for verified product truth, and Astra for visuals.

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Luna

Email & SMS Luminary

Your direct-to-customer voice.

Connects to Klaviyo or any compatible email platform and works with your living customer list. Builds the complete email and SMS program, from welcome series to VIP and milestone sends. Personalizes every journey through segments, behavior, and live data.

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Orion

SEO & Content Engine Luminary

Your editorial powerhouse.

Researches, writes, and publishes long-form editorial directly to your store. Verifies every claim against live product data and current research before publication. Structures content for traditional search, generative search, and the models that recommend brands.

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Quill

Ghostwriter & Literary Engine Luminary

Long form. Elevated. Voice-matched to the bone.

Writes essays, manifestos, founder letters, press narratives, and launch stories in your voice. Audits your site line by line for cliché and drift, then rewrites without compromise. Extracts lines of lasting value for Mira and coordinates with Orion on pillar content.

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Lumina

Brand Muse & Creative Strategist Luminary

The most creative mind in the operation.

Reads everything your brand publishes and recognizes the truths not yet named. Transforms those truths into original campaign concepts with a complete visual world. Delivers a weekly brand-intelligence report and maintains a living idea vault.

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Zenith

Trends & Intelligence Luminary

Your eyes on the horizon.

Continuously reads luxury, beauty, wellness, culture, and competitive movement. Separates durable change from passing spectacle and translates it into precise angles. Feeds intelligence to Mira, Luna, Orion, Lumina, Argus, and Atlas.

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Astra

Visual Artist & Prompt Engineer

The eye that keeps your look.

Orchestrates the leading generative image and video platforms as one disciplined studio. Holds your visual DNA across palette, composition, mood, light, and texture. Produces original work free from generic AI mannerisms, retrievable in a refined library.

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Argus

Ads Console (Facebook & Instagram)

A hundred eyes on every dollar you spend.

Reads your Meta advertising performance across every active campaign. Recommends what to scale, refine, reduce, or stop, grounded in your own numbers. Feeds every finding into Atlas, placing paid performance beside the whole operation.

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Flux

Documents & Correspondence

The keeper of your written world.

Preserves your recurring letters, forms, cards, agreements, and correspondence templates. Completes each document from the correct template with names, dates, and particulars placed exactly. Produces clean, complete work for publicity, casting, legal, and operational needs.

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Atlas

Data & Connectors Hub

The whole operation, in one view.

Brings the metrics of every luminary into one current and intelligible view. Manages your connectors across store, advertising, email, and analytics. Maintains Maison Forge as your single source of truth and supplies Boris’s briefings.

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The Complete Maison

Eleven specialized minds, one synchronized atelier, operating your brand as one.

Learn More About Luminaries →

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Private and Secure

Your house, your keys.

Your data belongs to you. It lives in a private environment dedicated to your brand, isolated from every other client, and accessible only through your account.

From the first day, you shape who your luminaries are: their voice, their rules, their standards. Your voice dossier, product data, and customer intelligence remain yours alone. They are never used to train public models, and never shared.

Maison Forge was engineered by a team with backgrounds in security and blockchain infrastructure, the people behind Fandango, the architecture of Ticketmaster, and the project that became Google Earth. Isolation, encryption, and access control belong to the platform’s original architecture, and full security documentation is available for review by your technical and compliance teams.

Request the security documentation →

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The Founding Team

Founded by a fine artist and luxury beauty brand owner.

David Foote

Founder

Twenty-five years as a working artist in New York. Seven sold-out solo exhibitions. Three illustrated books published by Knopf and Atria. Co-founder and Creative Director of Marianella.

Engineered by the builders of Rotten Tomatoes, Fandango, Ticketmaster, and Netscape. The platforms the world runs on, now built around your house.

Braxton Woodham

Chief Executive Officer · Founder

Former CTPO of Fandango and Rotten Tomatoes. Co-creator of DSNP. Early contributor to the project that became Google Earth.

Michael Wynholds

Chief Technology Officer & Founder

Founder of Carbon Five. Twenty-one years building for Google, Disney, Microsoft, Coinbase, and Square. Former Netscape engineer.

Bibi Nunez

Head of Marketing and Content

Founder of Even Better Media. Former Senior Vice President and Editorial Director at Edelman. Five years at CNN.

Jeetu Maker

Head of Engineering

Twenty-five years building intelligent systems. Former Director of AI Platforms at Project Liberty. Architect of high-performance trading platforms.

Heather Finney

Head of Product Design

Two decades designing for Estée Lauder, Derek Lam, IBM, JetBlue, and Royal Caribbean. Former product design lead at Project Liberty.

Corbin Long

Head of Product

Fourteen years building consumer products at scale. Former Director of Product at Fandango. Built privacy-first AI agents at Project Liberty.

Full bios on About Us →

Advisory Board

Advised by the trailblazers who define modern luxury.

The executives behind Chloé, Oribe, and R+Co, among others, now sit at our table. The standard they set for modern luxury is the one they bring to ours.

Daniel Langer

Group President, Prestige Hair. President, R+Co. CMO, Luxury Brand Partners.

Alexa Geovanos

Business Development Executive Consultant at KHAITE. Former Brand President of Chloé North America.

Harry Evans

Former CTO of Project Liberty. Former Ticketmaster Chief Architect.

Chris Constable

Founder of CCPR. New York PR executive.

More advisory board members coming soon.

Meet the board →

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Built for Sustainability

A house that sustains itself, and you.

Maison Forge runs on a set monthly subscription. Choose the tier that fits your house, and that is the number you pay. Every tier includes every luminary, every update, and the continuous training on your voice, with no usage fees and no surprises at the end of the month.

Across the industry, teams are burning through AI budgets faster than they can track them, paying by the token for every draft, every retry, every tool that forgot the brand overnight. Maison Forge replaces metered spend with one predictable line. Your spend stays steady, and your budget stays in your hands.

The sustainability runs deeper than the budget. Your luminaries are trained on your brand, so they get it right the first time. Your team reviews finished work instead of endlessly prompting drafts, spared the loop that consumes most of the energy and most of the hours in a typical AI workflow.

Read the full sustainability case →

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Relax, you found it.

Who are our Luminaries?

Your house, your keys.

Founded by a fine artist and luxury beauty brand owner.

Advised by the trailblazers who define modern luxury.

A house that sustains itself, and you.

Build your Maison.